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What is SEO in Digital Marketing?
Understanding the ins and outs of Search Engine Optimization (SEO) is an important skill set for anyone looking to improve their blog or website. Ultimately, SEO is a digital marketing strategy that prioritizes your website’s ranking on search engines, such as Google. Learning how to implement SEO into your digital marketing strategy can help you:… Read more
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A Complete Guide to Building Relationships with Your Customers
Relationships are essential in nearly every aspect of life – friends, family, coworkers, and business relationships. Right next to money, they make the world go around. A single relationship may change your life, business, mindset, or destiny. Business owners find themselves in relationships with groups of people – their customers, and they must maintain these… Read more
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Social Media Tips for Small Businesses
Social media, ugh! It’s the last thing you want to think about when you’re preoccupied with running a business. Small business owners have so much to do already – scheduling, inventory, managing, and ordering. Who even has time to think about the Facebook or Instagram page? As much as you can relate to this, social… Read more
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Content VS Copywriting
Writing and content creation are necessary aspects of digital marketing. Without them, no one would ever discover your business while browsing the internet, and digital marketing campaigns would be obsolete. Content drives social media marketing, search engine optimization, pay-per-click advertising, and any other form of marketing that benefits your business. There are many types of… Read more
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Why Hire a Freelancer?
Freelancing is an up and coming industry that many people aren’t familiar with. When I tell people I’m a freelance writer, it’s usually followed up with perplexed expressions. Those who are not in the industry, usually don’t understand who hires freelance writers or why. Content marketing has grown to be a powerful tool for businesses.… Read more
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Don’t Miss Out on User-Generated Content
User-generated content must be one of the most sufficient ways to increase your brand awareness. You don’t even have to create the content yourself! In a way, it’s like recycling content from customers, employees, social media followers, etc. Not only is user-generated content (UGC) very convenient, it looks great to have people repping your product/service… Read more
Anita Welch 